Google Ads Coaching
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Google Ads Coach
It’s a common challenge, but it doesn’t have to be yours. I’m Satyajit, a seasoned digital marketing expert, but this isn’t about me – it’s about you. You are the business owner, the marketer, the one on the front lines pushing your brand to succeed. I’m here to equip you with the tools, knowledge, and confidence to master Google Ads. Together, we will transform your campaigns from cost centers into profit engines, making you the hero in your business story.
Who Should Get My Google Ads Coaching?
I coach marketers and business owners who know the mechanics of the Google Ads platform but are not getting the results they need to move their business forward.
My typical coaching client will fall into one of 3 categories:
The New Business Owner
You have are just getting started with your business and you have recommended using Google Ads to grow your business. You have taken an online course or watched tutorials but are still not getting the results or spending too much money.
The New Marketer
You are just starting your career in marketing and you have to wear many hats with your current role. You have tried to learn Google Ads but have not had the results your boss is expecting to get from the work you are doing.
In House Marketing Teams
You have hired a marketing team to drive digital marketing results for your business. You know it’s important to use Google Ads to grow but not sure where to start. I work with Marketing teams to develop their paid media campaign strategy. I coach the team to save money and time to get the results of the business forward.
Google Ads Coach
How Does My Google Ads Coaching Work?
My coaching will start with a 30 minute discovery call via Zoom. During our call, I will meet with you and/or your team to discuss your current challenges. Based on the outcome of this will we will set a plan in place to work on any of the following areas to improve your current results.
- Campaign Set-Up
- Conversion Tracking
- Campaign Structure
- Keyword Research
- Location targeting
- Navigating through the Google Ads user interface
- Developing quality keyword lists
- Understanding keyword match types
- Adding negative keywords
- Writing compelling ad copy
- Developing ad variations
- The understanding campaign, ad group and keyword statistics
- Tracking performance with Google Analytics
- My objectives as your coach are to help you:
- Understand and optimize your Google Ads campaigns: Gain a deeper understanding of how Google Ads works, including keyword selection, bidding strategies, ad copywriting, and more.
- Learn how to analyze and optimize your campaigns for improved performance and ROI.
Address challenges in your Google Ads strategy: Identify the challenges and obstacles you’re currently facing in your Google Ads campaigns, such as low click-through rates, high costs per click, or low conversion rates. Develop strategies to overcome these challenges and improve your campaign performance.
Leverage your strengths and improve your Google Ads proficiency: Build on your existing knowledge and skills in digital marketing, and enhance your proficiency in specific areas of Google Ads that may be challenging. This could include areas like conversion tracking, ad scheduling, or advanced bidding strategies.
Achieve your Google Ads goals and objectives: Set clear, measurable goals for your Google Ads campaigns, such as increasing website traffic, boosting conversion rates, or reducing cost per acquisition. Learn how to effectively track and measure your progress towards these goals, and adjust your strategies as needed to ensure you’re on track to achieve them.
Deliverables
Through my Google Ads Coaching, you’ll receive comprehensive resources and support designed to maximize your success. Here’s what you can expect as part of this personalized service:
Tailored Google Ads Coaching Plan: Receive a personalized coaching plan that’s custom-built to meet your unique needs and objectives. This plan will include detailed steps, strategies, and measurable actions that are specifically designed to enhance your Google Ads performance and drive success.
Success Roadmap: Get a comprehensive roadmap that outlines your journey from your current state to your desired outcome. This roadmap will guide you through the process of implementing and optimizing your Google Ads campaigns, highlighting key milestones and checkpoints along the way.
Performance Benchmarks: Establish clear, relevant benchmarks that align with your business and marketing goals. These benchmarks will serve as your performance yardsticks, enabling you to track your progress, identify areas for improvement, and measure the success of your Google Ads campaigns.
Ongoing Support: Benefit from ongoing support throughout your coaching journey. This includes regular check-ins to assess your progress, address any challenges, and adjust strategies as necessary to ensure continuous improvement and growth in your Google Ads performance.