Google Ads Consulting
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Who Should Get My Google Ads Consulting?
As a consultant specializing in Google Ads, my mission is to help marketers and business owners like you who already have a grasp of the basics unlock the outcomes they need to drive business growth. Oftentimes, this involves refining their strategy to generate more leads or conversions from their campaigns.
Within my consulting practice, I work with clients falling into one of three categories:
The New Business Owner: You are just starting out with your business and have been advised to leverage Google Ads to expand your customer base, you may have encountered challenges in achieving desired results while managing your ad spend. That’s where my expertise comes in. By partnering with a Google Ads consulting like myself, I can assist you in setting up effective campaigns and optimizing your spending to achieve the best return on investment.
Existing Business Owners who have tried agencies and courses: You’re an experienced business owner who has already explored the option of hiring agencies or investing in Google Ads courses without achieving the desired results, don’t lose hope. I specialize in helping business owners like you overcome these frustrations and turn things around. Through a thorough analysis of your past campaigns, we’ll identify the gaps and inefficiencies, devising a tailored strategy that aligns with your business goals. Together, we’ll navigate the intricacies of Google Ads to transform your campaigns into powerful drivers of growth and success.
In-House Marketing Teams: Being a seasoned digital marketing expert, I frequently collaborate with marketing teams (agencies) to develop their paid media campaign strategies. By working together, we can save both time and money while achieving the results your business requires. When it comes to utilizing Google Ads, I can provide guidance and support to help you launch successful campaigns and continually optimize them for maximum impact.
No matter which category you fall into, I’m here to be your trusted partner in leveraging Google Ads to fuel your business growth and success. Together, we’ll develop strategies, refine your approach, and unlock the full potential of Google Ads to achieve your desired outcomes.
How Does My Google Ads Consulting Work?
To kickstart our consulting journey, we’ll begin with a 30-minute discovery call conducted through Zoom. During this call, I’ll have the opportunity to connect with you and/or your team to gain valuable insights into your current challenges and objectives. Based on our discussion, we will collaboratively develop a tailored plan that focuses on enhancing your existing results.
Throughout our consulting engagement, we may delve into a range of areas to optimize your Google Ads campaigns, including:
– Comprehensive campaign set-up to ensure a strong foundation for success.
– Implementation of effective conversion tracking mechanisms to accurately measure and analyze campaign performance.
– Strategic campaign structure that aligns with your specific goals and objectives.
– In-depth keyword research to identify high-impact search terms and refine your targeting approach.
– Precise location targeting to reach your desired audience in specific geographic areas.
– Guided navigation through the Google Ads user interface, empowering you to confidently manage and optimize your campaigns.
– Development of quality keyword lists that maximize relevance and drive qualified traffic to your website.
– Understanding different keyword match types to refine your targeting and optimize campaign performance.
– Skillful incorporation of negative keywords to ensure your ads appear in front of the most relevant audience.
– Crafting compelling ad copy that captivates your audience, drives engagement, and generates conversions.
– Creating ad variations to test different messaging and optimize your campaigns for maximum impact.
– Proficient interpretation of campaign, ad group, and keyword statistics to uncover insights and make data-driven decisions.
– Leveraging Google Analytics to track and measure the performance of your Google Ads campaigns, gaining valuable insights to optimize your marketing efforts.
By focusing on these areas, our consulting sessions will empower you to unlock the full potential of Google Ads, achieving improved results and driving business growth. Together, we’ll navigate the intricacies of Google Ads and equip you with the knowledge and skills to make informed decisions, optimize performance, and achieve your campaign objectives.