Google Ads Training
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Unlock Your Business Potential with Expert Digital Marketing Coaching
Today, new customer acquisition is one of the greatest challenges for digital business. Fortunately, Google Ads can be an excellent tool for growing your business. But to do this, it helps to understand how to run a cost-effective Google Ads marketing campaign with a strong ROI.
My training course lays the groundwork for a successful campaign. If you are just getting started with Google Ads, this is the training for you! You will leave with a better understanding of how the Google Ads system works, how campaigns should be structured, and finally, how keyword lists and ads are developed.
Who Should Get This Training?
- Business Owners
- Marketing Professionals
- Retailers
- Entrepreneurs
- Exporters
- Tour Operators
- Sales Professionals
- Real Estate Agents
- Mortgage Brokers
- Financial Services Professionals
What You Will Learn – Google Ads Training Outline
- Introduction
- Understanding where Google ads can appear
- Creating your account
- How to structure your account
- Creating your first campaign, ad group, and adverts – step-by-step
- Location targeting
- Navigating through the Google Ads user interface
- Developing quality keyword lists
- Understanding keyword match types
- Using the AdWords keyword tool
- Adding negative keywords
- Writing compelling ad copy
- Developing ad variations
- The understanding campaign, ad group and keyword statistics
- Tracking performance
- Understanding the billing process
- Open Q&A
- Feedback and wrap-up